Google Ads for Roofers UK: Reduce Cost Per Quote
Google Ads for Roofers in the UK
Google Ads can be the fastest way for UK roofers to generate enquiries — especially emergency roof repair jobs.
But only if structured properly.
Why Google Ads Works for Roofers
Roofing is high-intent.
People search:
- “roof repair near me”
- “emergency roofer [city]”
- “roof leak repair UK”
These searches convert quickly when ads are structured around them.
Common Google Ads Mistakes Roofers Make
- Broad keyword targeting
- No emergency-focused ad groups
- Weak call-to-action
- No geographic bid adjustments
- Poor landing page conversion
These mistakes increase cost per quote dramatically.
Ideal Google Ads Structure for Roofers
Campaign 1: Emergency Roofing
Campaign 2: Roof Repairs
Campaign 3: Flat Roofing
Campaign 4: Branded Keywords
Each campaign should have:
- Exact/phrase match keywords
- Call extensions
- Location targeting
- Conversion tracking
What Is a Good Cost Per Roofing Lead?
In competitive UK areas:
£25–£50 per qualified enquiry is realistic.
Anything significantly higher usually indicates inefficiency.
Should You Use an Agency?
If:
- You’re spending over £500/month
- You’re unsure about keyword structure
- You’re not tracking calls
Then campaign restructuring often pays for itself quickly.
We offer a 30-Day Roofing Lead Improvement Plan (£497 flat) focused purely on efficiency and conversion. Click the button below to reduce your leads cost.