Digital marketing

Why Digital Marketing Important?

Digital marketing helps businesses reach their target audience and promote their products or services. While they have been doing the same on traditional marketing, digital marketing is more cost effective because we can reach specific audience with the help of digital platforms.

Why Digital Marketing

Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mails. Oddly, television is usually lumped in with traditional marketing.

Types of digital marketing

    There is great importance of graphic design in digital marketing. Digital marketing involves content writing, SEO, web design, social media marketing, and graphic designing. While each of these tools plays a key role, graphic design is central to all of them.

     Graphic design helps a brand establish a distinct tone, style, and identity. Customers and potential clients thus become more familiar with a brand. Good visual appeal helps establish brand identity and generates greater awareness amongst the target audience.

Digital marketing and web development need to work together. In simple terms digital marketing is marketing that makes use of electronic devices. This includes computers, tablets, smartphones, cell-phones, digital billboards, games’ consoles and apps to engage consumers.

As the digital age is growing rapidly, especially using mobile technology, digital marketing is therefore hugely important. Cope Sales and Marketing understands it’s important to have a cohesive approach to digital marketing. This is to ensure the advancement of your product / service/ organisation across the various digital channels.

Search engine optimisation, in conjunction with keyword research and link building tactics, can add significant value to any business.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns.

Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”
SEO means Search Engine Optimization and is the process used to optimize a website’s technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.

Search engines recommend SEO efforts that benefit both the user search experience and page’s ranking, by featuring content that fulfills user search needs. This includes the use of relevant keywords in titles, meta descriptions, and headlines (H1), featuring descriptive URLs with keywords rather than strings of numbers, and schema markup to specify the page’s content meaning, among other SEO best practices.

What Is Content Writing?

Content writing is the process of planning, writing and editing web content, typically for digital marketing purposes. It can include writing blog posts and articles, scripts for videos and podcasts, as well as content for specific platforms, such as tweetstorms on Twitter or text posts on Reddit.

Why Is Proper Content Writing Important?

When most people hear “content writing”, they think “writing articles”.

However, writing content isn’t just important for blog posts.

In fact, content writing is important for all types of different content formats, including:

  • Video scripts
  • Email newsletters
  • Keynote speeches
  • Social media posts
  • Podcast titles
  • White papers
  • Web page copy
  • Landing pages
  • YouTube video descriptions

The main aim of video marketing is to make customers understand the vision, concept, and use of your product. Easy transitions in the video will help you generate good leads and get you higher returns on investment.   

Video editing can also help businesses to save time and money by allowing them to reuse footage and create videos more quickly. Additionally, video editing can help businesses to improve their communication and marketing strategies by allowing them to better target their audience and create more engaging content.


PPC or pay-per-click is a type of internet marketing which involves advertisers paying a fee each time one of their ads is clicked. Simply, you only pay for advertising if your ad is actually clicked on. It’s essentially a method of ‘buying’ visits to your site, in addition to driving website visits organically.

One of the most popular forms of PPC is search engine advertising, which allows advertisers to pay for ad placement in a search engine’s sponsored links. This works when someone searches for a keyword related to their business offering. For example, if we bid on the keyword ‘Google Shopping Management’ our ad might show up at the top of the Google results page.

Digital marketing analytics consists of processes and technologies that enable marketers to effectively evaluate the success and value of their digital marketing initiatives, identify trends and patterns over time and make data-driven decisions.

Data analytics in digital marketing helps you know what’s working, who your customers should be and what digital channels to focus your marketing resources on.