People search for what they want online all the time. Search engines are their first priority in finding any information, products or services. This make search engine the first priority for promoting your products or services also.
Search Engine Optimization means making the information, products or services on your website optimized for search engines so that they can display it to the right people. Search engines have lot of metrics for ranking a website on their search results page. The metrics keep changing and it’s difficult to calculate their weightage.