A brochure is originally an informatie paper document (often also used for advertising) that can be folded into a template, pamphlet, or leaflet. A brochure can also be a set of related unfolded papers put into a pocket folder or packet or can be in digital format. Brochures are promotional documents, primarily used to introduce a company, organization, products or services and inform prospective customers or members of the public of the benefits.
A brochure is a corporate marketing instrument used to promote a product or service offering. It is a tool that is used to circulate information about the product or service. A brochure is like a magazine but with pictures of the product or the service which the brand is promoting. Depending on various aspects, there are different types of brochures, namely Gate Fold Brochure, Fold Brochure, Trifold Brochure, and Z-Fold Brochure.
Brochures are distributed in many different ways: as newspaper inserts, handed out personally, by mail or placed in brochure racks in high traffic locations especially in tourist precincts. They may be considered as grey literature. A brochure is usually folded and only includes summary information that is promotional in character.
What Is a Letterhead? A letterhead is a stationery design that unifies your printed correspondence to your brand. Technically, letterheads are used for printed letters but can also be used in digital messaging to maintain a branded feel. In some cases, companies use letterheads for important correspondence only.
The purpose of a letterhead is for your branding to be recognizable across all of your business correspondence. That’s why people typically put their own logo at the top of their letter.
A letterhead is as important as a brand, in that it represents a company and can impart a first impression to its potential customers. Therefore, a letterhead must look professional, otherwise people might assume the business is less competent and not one they want to have any dealings with.
If it’s from someone ‘anonymous’ everyone may not take interest in it. However, if your logo design, a high quality logo design , is prominent on the same page then people will know whom it’s from. See, your market can’t see you physically online.
Logos are a point of identification; they’re the symbol that customers use to recognize your brand. Ideally, you’ll want people to instantly connect the sight of your logo with the memory of what your company does and, more importantly, how it makes them feel.
A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner’s intended message. A concept or “meaning” is usually behind an effective logo, and it communicates the intended message.
Social media design refers to the planning, development, and creation of visual content on social media platforms. The image above is one of our social media for our website. Investing in design helps brands build recognition and create content that resonates with their target audience. Nowadays, social platforms are often the first place consumers discover brands.
The first step in social media design is to create your strategy (or review your existing one). Design should act as an enhancement to your content, facilitating the messages you want to get across, so it’s essential to first create a solid messaging strategy in order to perform well.
Graphic design for social media profiles provides your business with some consistency, added brand recognition and connects with your target customers. Customer-focused, eye-catching graphics go a long way in accompanying content that you share on social media, which communicates to your target audience.
Animated videos are videos created with original designs, drawings, illustrations or computer-generated effects that have been made to move in an eye-catching way using any number of artistic styles. Although they may integrate live action video, they don’t require any live action recording to convey an idea or story.
Digital animation is a versatile marketing tool. This means that marketers can use this strategy in many ways across all platforms. The animation videos can be included in websites and even in email campaigns. Most online marketing campaigns can include animation for the effective conveying of a brand message.
87% of marketers claim that using animations increases traffic to their websites, according to a Wyzowl report. This is not just because animations grab people’s attention, but creative and original animated ads are extremely sharable and even have the potential to go viral.
Banners are the creative rectangular ad that are shown along the top, side, or bottom of a website in hopes that it will drive traffic to the advertiser’s proprietary site, generate awareness, and overall brand consideration. This type of visual banner-style online advertising is a form of display advertising.
Digital banners (display advertising) are generally used for the purpose of promoting a brand. Most banner ads typically take the visitor from the banner host website to the advertiser’s website or a specific landing page. They can be both static or animated.
The banners are the most visible and are noticed by customers instantly. The offer or the product it shows gets noticed and this for sure increases sales.
Branding is about making consumers feel good about supporting a company and establishing an emotional connection. Those that brand effectively create a lasting impression that helps grow advocacy and loyalty among customers for the long term.
A digital visiting card is the virtual version of a paper visiting card. Depending on your region, digital visiting cards are also known as digital business cards, smart business cards, mobile business cards, and electronic name cards. Digital cards often take the form of a mobile app.
The business card represents your company’s brand. Not only does it convey important personal contact information such as name, title, email, website, address and phone number, but oftentimes it is also the first exposure to the overall image of the business.
Digital Business Cards are the best cost effective way to attract client’s attention without spending much and with less efforts. For small businesses, the cost of designing and printing paper cards is very high. But In Digital Cards, there is no printing required, you have to spend only for designing.